Don't lead alone.
Your peers can help you build a great business for a greater purpose.
Leaders limit their potential when they lead from isolation. That’s why thousands of faith-driven, results-minded CEOs and executives meet in C12 Business Forums monthly to both encourage and challenge one another. These powerful groups of peers work together to make better decisions, avoid costly mistakes, and create solid plans for business growth, all while striving to create an eternal impact far beyond the bottom line. Find out if you're a good fit by taking a short survey today.
A Unique Opportunity to Transform Your Business
Joining C12 as a member offers a unique opportunity to tap into the collective wisdom and support of Christian CEOs and executives, driving both personal and professional growth. Alternatively, becoming a C12 Chair empowers experienced leaders to lead with purpose, leveraging their expertise to guide and inspire others, ultimately transforming businesses and lives for the glory of God. Take the next step by filling out the survey below!
Find Out if C12 is a Good Fit for You
If you're passionate about integrating faith into business and making a meaningful impact, fill out the short survey below and take the first step toward joining our community of purpose-driven leaders.
An Ethos of Transformation
For nearly three decades, our focus has been to create a framework that compels and equips Christian business leaders to achieve excellence through the power of peers. C12 isn’t simply a business bible study or a Christian business networking group. It’s an architected environment for transformation.
C12 helps CEOs and executives of growth-stage companies calibrate the entirety of their businesses through our signature 5-Point Alignment Matrix—continually evaluating and aligning revenue growth strategies, financial stewardship, cultural development, and operations within a framework of Business as a Ministry (BaaM). Our rigorous, interactive curriculum empowers C12 members to lean into challenges and leverage the opportunities of today’s marketplace.
No Margin, No Mission
C12 offers a framework that gathers, compels, and equips Christian business leaders to achieve excellence. Together, C12 members dig into challenges, seize opportunities, and develop strategic plans—for both prosperous and adverse seasons. The stakes are high. But without margin, the mission stands still. For CEO members who have been part of C12 for longer than 6 months, there is significant long-term value creation.
With C12, brands like these have worked to build great businesses for a greater purpose.
C12 meetings are perfectly balanced from a biblical and business perspective. Because of the practicality, C12 has been instrumental in our company’s transformation. Our company is vastly different from 8 years ago before I joined C12.
– SIMON LEE | CEO, BUY ON PURPOSE
Priorities are what we do. Everything else is just talk.
Become a C12 Member
Leverage the power of peers. The advice and counsel of other Christian CEOs and executives will help you transform your company to achieve business excellence while also impacting lives and honoring God through how you run your company. Fill out the survey to get started.
Become a C12 Chair
Are you a leader of leaders? Combine your faith and business experience to create Kingdom impact in the marketplace, utilizing a proven framework and format. Learn more about how you can lead world-class business forums by filling out the survey.
The C12 Framework for Building Great Business for a Greater Purpose.
Each day, business leaders face challenges, opportunities, and decisions with significant downstream impact. This considerable responsibility may cause them to feel lonely at the top. The weight can be immense, but so is the reward—particularly in pursuit of honoring God by how they run their companies. Eliminating the daylight between our faith and work requires diligence.
For three decades, C12’s singular focus has been to create a framework that compels and equips Christian business leaders to achieve excellence through the power of peers.
C12 helps CEOs and executives calibrate the entirety of their businesses through its signature 5-Point Alignment Matrix: continually evaluating and aligning growth strategies, financial stewardship, cultural development, and operations. Our rigorous, interactive curriculum empowers C12 members to dive headfirst into the challenges and opportunities of today’s marketplace.
The C12 experience is different because every C12 member views their business as a platform from which they can produce a Kingdom impact in the marketplace—a platform we refer to as a Business as a Ministry (BaaM).
C12 is designed with a perpetual discipline of assessment, planning, calibration, and coordinated action.
Together, companies rise to market-leading levels of employee engagement and performance, customer satisfaction, operational fitness, financial well-being, and cultural vibrancy—and unleash uncommon eternal impact.
C12 illustrates this process with its BaaM Framework. Our strategic planning disciplines encompass the entirety of a business and encourage specific goals and strategies for each dimension of the 5-Point Alignment Matrix (5PAM).
A business can be great and accomplish its greater purpose by fulfilling each layer of the framework—anchoring in biblical core principles, identifying an annual primary focus, setting objectives for each area of the business that support the primary focus, defining measurable goals for the objectives, and executing the necessary actions.
Leaders who build and reinforce a strategic plan based on this framework equip their organizations with meaningful work and critical direction. This alignment leads to improvements in employee engagement, decision-making, and business performance. Explore C12 membership today by taking a short survey to get started.
Results matter. C12 does not condone the status quo, because without margin, the mission stands still. We believe that what we do is greater than what we say, which we assert with our call to action. Do > talk.
Frequently Asked Questions
You likely have questions. We can answer some of them now.
